Technics is dead**THIS IS NOT TRUE**
**UPDATE: Panasonic announce continuation of Technics turntables
The DJing community and the greater dance music scene mourns the loss of a clubbing staple today. No, Steve Aoki hasn’t hung up his record bag, but rather news has emerged that iconic turntable manufacturers Technics will be stopping production on their universally loved Technics 1200s and Technics 1210s.
In a statement re-posted on dance board Global Hardstyle, the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Tehcnics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise.
The Australian arm of Panasonic issued a similar statement today, expressing their disappointment that the brand’s 35 years-and-running legacy was to be put to bed.
“It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.”
With the disappearance of Technics decks now imminent it’s becoming increasingly clear that the digital juggernaut is showing no signs of slowing down. We’ve already heard from trance icon Tiesto how he’s abandoned the ‘outdated’ medium in favour and gone for the ease and accessibility of digital tune libraries. Indeed, the new (and might we just say super-sexy) CDJ-2000s from Pioneer look to be making things easier than ever before with USB stick functionality, employed just last weekend by another digital convert Sasha.
Whilst we’re sure the classic Technics turntables will live on in the hearts of many club-reverent folk out there – not to mention in more than a few purist clubs – it’s still a crushing blow to lose the decks, and if nobody minds, we’ll be bringing beer o’clock around early this Friday afternoon.
The DJing community and the greater dance music scene mourns the loss of a clubbing staple today. No, Steve Aoki hasn’t hung up his record bag, but rather news has emerged that iconic turntable manufacturers Technics will be stopping production on their universally loved Technics 1200s and Technics 1210s.
In a statement re-posted on dance board Global Hardstyle, the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Tehcnics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise.
The Australian arm of Panasonic issued a similar statement today, expressing their disappointment that the brand’s 35 years-and-running legacy was to be put to bed.
“It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.”
With the disappearance of Technics decks now imminent it’s becoming increasingly clear that the digital juggernaut is showing no signs of slowing down. We’ve already heard from trance icon Tiesto how he’s abandoned the ‘outdated’ medium in favour and gone for the ease and accessibility of digital tune libraries. Indeed, the new (and might we just say super-sexy) CDJ-2000s from Pioneer look to be making things easier than ever before with USB stick functionality, employed just last weekend by another digital convert Sasha.
Whilst we’re sure the classic Technics turntables will live on in the hearts of many club-reverent folk out there – not to mention in more than a few purist clubs – it’s still a crushing blow to lose the decks, and if nobody minds, we’ll be bringing beer o’clock around early this Friday afternoon.
Tags: more, no, technics, turntables
Replies to This Discussion
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Permalink Reply by Steve Graham on
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yup, i just hope its not a rumour that the rumour was a rumour
DJ Courtney K said:
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Permalink Reply by Justin Walker on -
So ends an era. The only things we can guarantee are change, death, and taxes. Even though the original club firestarters are being retired, each and everyone of us will keep our 1200s or 1210s in pristine condition for the rest of our days. Hey, they're collectors items now... It's all good folks. It just means we need to evolve. The quality of our mixing is what moves the crowd. Shit, they wouldn't know what medium we were using to keep the vibe alive anyway. All that being said, I agree with Courtney and Torres. This is the kind of news that wakes us all up to the reality that nothing is forever. Since they aren't bringin' the Benjamins anymore, it's time for Technics to evolve as well. They won't ever completely disappear and that speaks to all the legends that were created by the omniscient Technics 1200s and the eurozone's 1210s. I'm saddened to read it, but glad I grabbed my set so many moons ago. If u have 'em don't sell 'em. You'll always find the time to fire them back up when you're feeling retro one late Saturday Night. All the best and Rest In Peace... :- {
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did you people even read the news links i posted? they're not stopping production
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Permalink Reply by DjJuliaMarie on -
lol
Steve Graham said:did you people even read the news links i posted? they're not stopping production
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Permalink Reply by Justin Walker on
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Ok Steve, take it easy, I missed your post. Thanks for the update. Whew, that was close...
DjJuliaMarie said:lol
Steve Graham said:did you people even read the news links i posted? they're not stopping production
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Permalink Reply by Keshiva on -
I completely agree with Chang. It's hard to keep up with the ever-changing electronic industry. Theres always some new fangled machine or component. R.I.P. Technics
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Permalink Reply by DJ Courtney K on -
apparently noone follows through on the reading.. Technics are NOT dead
Panasonic announce continuation of Technics turntables
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ok Courtney take it easy, lol
DJ Courtney K said:apparently noone follows through on the reading.. Technics are NOT dead
Panasonic announce continuation of Technics turntables
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Permalink Reply by Keshiva on
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Yea i caught up with it, it was only after of course my first post, so as not further look like a complete moron I just didnt post anything again
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Permalink Reply by DJ Courtney K on
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i get it, i get it :-P
Steve Graham said:ok Courtney take it easy, lol
DJ Courtney K said:apparently noone follows through on the reading.. Technics are NOT dead
Panasonic announce continuation of Technics turntables
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